Advantages and Disadvantages of Umbrella Brands Essay Example

Advantages and Disadvantages of Umbrella Brands Essay Branding the process is extremely complicated and expensive. First, a creative studio comes up with its concept. Then the ad agency creates ads that invented the outdoor advertising and plans to BTL-actions. Then comes the turn to media buyers, who are developing an advertising campaign and buy it at the time on radio and television, the band in print periodicals, and billboards. As the supporting forces here are the PR and brand managers who are trying to convey message of the brand to a targeted audience. It goes without saying that all companies from time to time want to save energy and money and use the popularity of already well-promoted brand to bring to market a new product. Brands, combining under one name several different products, called umbrella. The effectiveness of this method of advertising communication says creative director of the Moscow office of Interbrand Zintzmeyer Lux AG Edwin Schmidheiny. He opposes the managing partner BrandLab Moscow Alexander Eremenko, who believes monobrendy more effective. Edwin Schmidheiny, Interbrand Zintzmeyer Lux AG: Umbrella strategy is quite suitable for creating a strong brand. The product can successfully move as under the wing of an existing brand, and created especially for him. It all depends on the path chosen by your marketing department. Monolithic corporate brands are well-suited, for example, for companies that produce commodities. When the firm has a strong corporate brand and its products are not much different from competitors products, there is usually no need to invest in the sub-brands. We will write a custom essay sample on Advantages and Disadvantages of Umbrella Brands specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Advantages and Disadvantages of Umbrella Brands specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Advantages and Disadvantages of Umbrella Brands specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Umbrella brand helps bring to market new products and services, and those, in turn, reinforce his position. Such an approach requires a consistent and extremely balanced communications strategy, because of failure of each product as reflected in peoples perception of an umbrella brand, as well as success. As an example of a strong corporate brand can be called Deutsche Telekom one of the worlds largest telecommunications companies. At umbrella brands many advantages. For example, a strong umbrella to optimize the marketing budget. The cost of developing and maintaining a brand is, of course, lower than a few. Launch of new sub-brand under the umbrella a much simpler task than creating an independent brand: there is no need to fight for recognition. Nevertheless, it is important to make sure that the quality of new product or service quality in line with others, presented under a common brand. Of course, the umbrella brand characterized by its own problems. One of them is the fact that such shirokonapravlenny brand appeals to different target groups. He does not always correspond to their contradictory expectations. After all, the exact hit in the audience is the prerogative of a single brand. The integration of existing independent brand umbrella also not the easiest task. To do this you must change its characteristics so that they are more in harmony with the characteristics of a common brand, and all its sub-brands. To separate the brand from an umbrella in their own right, by contrast, get rid of inherited inherited from parent common places, which hinder the creation of a unique brand image in the minds of consumers. Alexander Eremenko, BrandLab Moscow: Umbrella architecture helps companies focus their efforts and money on promoting one brand. Every new product launch is guaranteed to receive a share of consumers who are loyal to the brand umbrella. Over time, the value of such advertising is accumulated, which turns it into a true giant like Nestle, Samsung and L `Oreal. However, all this grace ends when at least one of b eing under the umbrella of foods seriously flies in the market. In this case, it automatically pulls down a brand for all its grocery lines. Mitsubishi withering empire began with the moment when it was first convicted of concealing defects in several car models. After that, sales of Concern in Japan fell for the entire range of its products, not only for the unfortunate car model. Pluses monobrendov eventually become apparent to the owners of umbrella brands, and the conclusions to the market sub-brands. The point here is psychology of consumers who are more likely to trust the brand-expert in its category. Moreover, sub-brands are often outgrow parent brand. For example, few people can call the manufacturer to move drugs Viagra, Pfizer, although the logo is placed at each of its packaging. With regard to a number of brands today is difficult to determine what dominates the parent brand or sub-brand. Recall, for example, Wimm-Bill-Dann and J7, « Red October and Alenka . Even similar products is not always possible to combine under one roof. So, recently BrandLab Research conducted a study on the compatibility in consumers minds several dairy categories within the customers brand (cottage cheese, sour cream, cottage cheese, cottage cheese desserts and butter). The obtained results helped to explain to the client why the sale of his butter and cheese dessert greatly lagged behind the sales of other categories. It turned out that people do not believe these products are related to cottage cheese or sour cream, and therefore the total milk brand just introduced them astray. This also explains the low sales of insurance and retirement services in offices specializing in retail banking. Despite the fact that they are financial in nature, the consumer is not an association of the bank with insurance. He trusts the bank to keep its money, but do not trust to insure his life.

Compare and Contrast The Writings of Confucius Hammurabi and The Book of the Dead essays

Compare and Contrast The Writings of Confucius Hammurabi and The Book of the Dead essays Compare and Contrast The Writings of Confucius, Hammurabi, and The Book of the Dead Three of the most famous writings from ancient civilizations are the writings of Confucius, Hammurabi's code of laws, and Egypt's Book of the Dead. At first, they seem very different, they're from different times, regions, and religions, but they all offer a peek into what values ancient people considered important. One of the values that all three civilizations is justice and fairness. I feel that this is best viewed in Hammurabi's laws. All of the penalties for the crimes are very stiff, but fair. I feel that it is fair that "If he has broken the limb of a patrician, his limb shall be broken" It's like in the Bible "An eye for an eye, and a tooth for a tooth." In Egypt, in the Book of the Dead, a man couldn't proceed into the after life unless he was found innocent of any wrong doing on Earth. In Confucius' writings, he never actually says the word "justice", but he does say "Great Man cherishes excellence; Petty Man, his own comfort. Great Man cherishes the rules and regulations; Petty Man special favors." To me, that mean "Great Man is fair, Petty man is unfair." The second of these three values is responsibility and respect to one's family and elders, and responsibility and respect to others families and elders. This is most evident in Confucius' writings. He is constantly stressing family values and responsibility. One quote that shows this is "Let the sole sorry of your parents be that you might become ill." This stresses personal responsibility and respect to your parents. Hammurabi showed responsibility by saying "If a builder has built a house for a man, and has not made his work sound, and the house he built has fallen, and caused the death of the man's son, the builder's son shall be put to death." That quote shows a man's responsibility for himself and his family. In Egypt, during the ritual of the dead, ...

Middle Eastern Politics Essay Example | Topics and Well Written Essays - 2250 words

Middle Eastern Politics - Essay Example This is a time for Presidential election-2008. Democratic candidates like Hillary Rodham Clinton and Republican candidates like Rudy Giuliani and other prominent leaders are in the fray. The general public and political fury against the Republicans concerning United States' military involvement has digressed to a great extent towards the Democrats especially after publication of Carter's book Palestine: Peace not Apartheid. In this sense, his workmanship as an author is benefiting opponents of Democrats!!! How it is happening It is anybody's guess. This is a catch 22 situation. Carter is becoming the cause of "making a mountain of a mole". Democrats are being sandwiched real hard from top to bottom and vice versa like butter and ham between two slices of bread. Why Carter's book sees the light of day at this juncture Maybe just to go for a digression and attract voters attention towards Democrats because otherwise Republicans were being seen falling pray to wider criticism from masses and media about their Iraq policy. One wonders whether this trick can really serve its purpose in the ultimate analysis - giving a boost to the popularity of the Democrats in President ial elections. This is a very high risk proposition. Indeed, stakes are also very high and heavy. Carter has made his Damocles' sword hang on Israelis and Jews inasmuch as he has branded them agents of direct policy of Apartheid against Palestine people and land. The powerful Jew community of United States (US) from within and without has started aiming at the Democrats in the form of a planned campaign. It is because Carter's book points nearly throughout its chapters that Israelis are violators of human rights and world peace: Gaza has maintained a population growth rate of 4.7 percent annually, one of the highest in the world, so more than half its people are less than fifteen years old. They are being strangled since the Israeli "withdrawal," surrounded by a separation barrier that is penetrated only by Israeli-controlled checkpoints, with just a single opening (for personnel only) into Egypt's Sinai as their access to the outside world. There have been no moves by Israel to permit transportation by sea or by air. Fishermen are not permitted to leave the harbor, workers are prevented from going to outside jobs, the import or export of food and other goods is severely restricted and often cut off completely, and the police, teachers, nurses, and social workers are deprived of salaries. Per capita income has decreased 40 percent during the last three years, and the poverty rate has reached 70 percent. The U.N. Special Rapporteur on the Right to Food has stated that acute malnutrition in Gaza is already on the same scale as that seen in the poorer countries of the Southern Sahara, with more than half of Palestinian families eating only one meal a day. (Carter 176). Ali Abunimah, a Palestinian author supports Carter while reviewing his latest book. He writes: The 39th president of the United States, the most successful Arab-Israeli peace negotiator to date, has braved a storm of criticism, including the insinuation from the pro-Israel Anti-Defamation League that his arguments are anti-Semitic. Mr. Carter has tried to mollify critics by suggesting

Culture and Health paper Essay Example | Topics and Well Written Essays - 2000 words

Culture and Health paper - Essay Example Moreover, cultural factors are significant in health problems such as obesity, drug addiction, and child sexual abuse. Socioeconomic and cultural issues therefore underlie key global health problems, such as the spread of Acquired Immunodeficiency Syndrome (AIDS) epidemic, infant deaths as a result of preventable diseases, and diseases from environmental contaminations as well as social pathologies. This paper is a discussion on how the cultural behaviors and Islamic culture contribute to the spread of cholera and its impact on the community. According to Grim and Hsu (2011), the present global estimates of Muslim population cited in several academic literature approximately fall between one billion and two billion people. The results of the research carried out in 2009 showed that the population of Muslims across the globe is approximately 1.57 billion of 6.8 billion people inhibiting the world. Presently, Muslims are thus approximated to be 25% of the world population (Grim & Hsu, 2011). A big Muslim population is found in Asia-Pacific zone totaling approximately 62% of global Muslim population. In Middle East and North Africa, Muslim population is around 20% of the total international Muslim population. More than half of the territories and states in North Africa and Middle East have 95% or higher Muslim populations (Grim & Hsu, 2011). Asia presents the four largest Muslim populated countries across the world. The largest Muslim populated country in the world is Indonesia. It comprises of 202,867,000 Muslims, which is 12.9% of the global Muslim population. The next leading Muslim populated country is Pakistan with a Muslim population of around 174,082,000, translating to 11.1% of global Muslim population. India is reported to be the third-largest country of Muslim inhabitants with an approximate of 160,945,000 Muslims, accounting for 10.3% of global Muslim population. Bangladesh is occupied by around 145,132,000 Muslims,

Dressing Standards Research Proposal Example | Topics and Well Written Essays - 500 words

Dressing Standards - Research Proposal Example Convenience sampling, a non- probability sampling is one where the sample is drawn on the convenience of the researcher, i.e. the most convenient location, time etc. After a thorough literature survey the questionnaire will be formulated and personally distributed to 300 participants, from international organizations, and then when collected back the result will be organized and interpreted to answer the research questions. The questionnaire will be a combination of nominal, ordinal and interval scale according to the nature of the question and the information required to refuted or confirm the hypothesis. While nominal gives absolute answers, ordinal and interval scale allows the respondents to express the relative magnitude between the raw responses and the absolute difference between each scale point, respectively. This combination will enable the accuracy in measurement (reliability) and measurement of the right thing (validity). Questions design will focus on organizations with a modern structure so that the effect of environment can be critically analyzed. Moreover, a combination of different measurement scales would enable a cross examination of the issue thus providing enough evidence to support or negate the hypothesis.

Balance Disability After Stroke

Balance Disability After Stroke Balance disability is common after stroke. The aims of this study were to investigate the frequency of balance disability; to characterize different levels of disability; and to identify demographics, stroke pathology factors, and impairments associated with balance disability. The subjects studied were 75 people with a first-time anterior circulation stroke; 37 subjects were men, the mean age was 71.5 years and 46 subjects had left hemiplegia. Prospective hospital-based cross-sectional surveys were carried. The subjects’ stroke pathology, demographics, balance disability, function, and neurologic impairments were recorded in a single testing session 2 to 4 weeks after stroke. A total of 83% of the subjects had a balance disability; of these, 27% could sit but not stand, 40% could stand but not step, and 33% could step and walk but still had limited balance. The most severe balance disability had more severe strokes, impairments, and disabilities. Weakness and sensation were a ssociated with balance disability. Demographics, stroke pathology, and visuospatial neglect were not associated with balance disability. The most severe balance disability had the most severe strokes, impairments, and disabilities. Demographics, stroke pathology, and visuospatial neglect were not associated with balance disability. They were excluded if they had another mobility limiting neurological condition or bilateral weakness. Data were collected in a single measurement session at the hospital bedside or physical therapy treatment gym by 1 of 4 assessors (2 senior neurologic physical therapists and 2 geriatricians). The demographics, neurologic impairments, functional and pathologic data were obtained. The average of the scores for the upper and lower limbs is taken to provide a total score for the hemiplegic side; the total score was used in this study. Thirteen subjects scored the maximum of 12 on the BBA (step-ups without hand support) and could complete all of the balance tasks. Of the remaining 62 with balance disabilities, 17 could sit but not stand , 25 could stand but not step and walk (, and 20 could step but still had limited balance. There was marked heterogeneity among subjects with different levels of balance ability . There were no differences in the demographic characteristics or the side of stroke for subjects with different levels of balance disability (sitting, standing, or stepping balance). Subjects in the sitting balance group had more severe neurologic impairments, disabilities, and strokes than subjects with limited standing or stepping balance. Conversely, subjects in the stepping balance group were less severely impaired and disabled and had milder strokes than subjects with limited sitting or standing balance. There were significant differences among the 3 groups for weakness, independence, and severity of s troke. More subjects in the sitting balance group had neglect and sustained a hemorrhage (rather than infarct) than subjects in the standing balance group or the stepping balance group. Subjects in the sitting balance and standing balance groups had worse sensation than subjects in the stepping balance group. Individual linear regression modeling revealed that none of the demographic or stroke pathology factors (age, sex, premorbid disability, side of stroke, or stroke type) was associated with balance disability. All of the impairments (weakness, sensation, and neglect) were significantly associated with balance disability. Although rehabilitation of balance and mobility often has been identified as an important goal of stroke rehabilitation, this is the first detailed descriptive study of balance disability after stroke. We found that more than 80% of subjects who had first-time strokes, who were admitted to the hospital, and who met the inclusion criteria had balance disability in the acute phase, with similar numbers of subjects having limited sitting balance, standing balance, and stepping balance. There were marked differences in the severity of stroke, impairments, and disability among subjects with different levels of balance ability. Subjects in the sitting balance group had more severe strokes and impairments and were more dependent than subjects in the standing balance and stepping balance groups, and subjects in the stepping different balance abilities, a measure of balance disability may be a useful predictive tool in the clinical setting and for use as a stratification tool for further rese arch. Moreover, level of balance ability (sitting, standing, or stepping balance) is meaningful to clinicians, patients, and their relatives, and a robust measurement tool (BBA) that is quick and easy to use has been developed. Brunel Balance Assessment (BBA) is a reliable, valid measure of balance disability after stroke. It was good that. Informed consent was obtained from all participants. Reliability and validity for use with people with stroke have been demonstrated. The study failed to find a relationship between age, sex, or side of stroke and balance disability. It is important to know which factors influence a patient’s balance abilities most strongly so that they can be targeted during rehabilitation. A total of 21 subjects had visuospatial neglect. A total of 55 subjects had no previous disability. Spasticity was not included in the present study because of the lack of a robust measurement tool, but many physical therapists believe this to be an important contributor to loss of balance and function after stroke. Tests of eyesight and cognitive factors, such as speed of information processing, also could be considered. The relationship between balance impairments and balance disability also needs to be clarified by including measures of balance impairments in future, more detailed studies. Although the above details, it must be emphasized that all people who were admitted to over the course of 1 year, who met the inclusion criteria, and who were willing to participate. I therefore believe that the findings have general relevance to the population of people with balance disability after first-time stroke. The present study has indicated that weakness and sensation have the most impact on balance. A surprising finding was that neglect was not associated with balance disability. This finding indicates that neglect may be related to the severity of balance disability because it is associated with other impairments (weakness and sensory loss); therefore, people with neglect probably have poor balance. There was no blindness in the study and no external validity was measured. Previously 55 participant’s were no any disability Further studies with a power calculation to ensure that sufficient numbers are recruited to detect balance group had milder strokes, less impairment, and greater independence than subjects in the other groups. Given the heterogeneity among subjects with a difference, should one exist, are needed to investigate this issue. Future studies need to consider which other factors may affect balance disability. Large sample are needed to further test the hypothesis that balance level in the acute stages could be a useful, meaningful prognostic indicator of recovery.

Franz Kafkas Life Reflected in his Work, The Metamorphosis Essay

Franz Kafka's Life Reflected in his Work, The Metamorphosis The Metamorphosis written by Franz Kafka is considered one of the few great, poetic works of the twentieth century. Addressing The Metamorphosis, Elias Canetti, a Nobel Prize-winning author, has commented, "In The Metamorphosis Kafka has reached the height of his mastery: he has written something which he could never surpass, because there is nothing which The Metamorphosis could be surpassed by - one of the few great, perfect poetic works of this century" (http://www.mala.bc.ca/~mcneil/m4lec5a.htm). There are many symbolisms and parallelisms used in the story. "[Kafka's] disturbing, symbolic fiction, especially The Metamorphosis, written in German, [not] only prefigures the oppression and despair of the late 20th century" but also is an account of the dramatic transformations that had occurred during his own life ("Kafka Franz", Funk?, 2000). This beautifully written masterpiece of Kafka's is clearly symbolic of his own life and nightmare-like life experiences he had with his father . "Suppose all that you have always valued in your life was shown to be an illusion. What if your precious beliefs, maxims, platitudes, and traditions were inverted and distorted beyond recognition? You suddenly realize that what is good is bad; what is beauty is foul; what is virtue, vice. What if all your points of reference were to shift: North becomes South; black becomes white; deviant becomes saint; saint becomes deviant. Suppose that this transformation - a metamorphosis of perception - were to come to you and you alone. Suddenly you awake, and in utter solitude you discover that your values have reversed along with you: you are a roach!" (http://www.vr.net/~herzogbr/kafka/). Yo... ...s. and Ed. Corngold, Stanley. New York: Norton, 1996. 61-74. Corngold, Stanley. "Preface." The Metamorphosis. Trans. and Ed. Corngold, Stanley. Sydney: Bantan, 1972. xi Kafka, Franz. "Explanatory Notes To The Text." The Metamorphosis. Trans. and Ed. Corngold, Stanley. Sydney: Bantan, 1972. 77. Kafka, Franz. "Documents." The Metamorphosis. Trans. and Ed. Corngold, Stanley. Sydney: Bantan, 1972. 103-112. Madden, William A. "A Myth of Mediation: Kafka's 'Metamorphosis'." THOUGHT XXVI.101 (Summer 1951): 246-66. Rpt. in "Kafka, Franz." Short Story Criticism. Ed. Thomas Votteler. Vol. 5. Detroit: Gale, 1996. 210-213. "Franz Kafka." Encyclopedia Of World Biogarphy. 2nd ed. 1998. "KAFKA, Franz." Funk and Wagnalls New Encyclopedia. CD-ROM . World Almanac Education Group. 2000. "Metamorphosis by Kafka." http://www.vr.net/~herzogbr/kafka/meta09.html Franz Kafka's Life Reflected in his Work, The Metamorphosis Essay Franz Kafka's Life Reflected in his Work, The Metamorphosis The Metamorphosis written by Franz Kafka is considered one of the few great, poetic works of the twentieth century. Addressing The Metamorphosis, Elias Canetti, a Nobel Prize-winning author, has commented, "In The Metamorphosis Kafka has reached the height of his mastery: he has written something which he could never surpass, because there is nothing which The Metamorphosis could be surpassed by - one of the few great, perfect poetic works of this century" (http://www.mala.bc.ca/~mcneil/m4lec5a.htm). There are many symbolisms and parallelisms used in the story. "[Kafka's] disturbing, symbolic fiction, especially The Metamorphosis, written in German, [not] only prefigures the oppression and despair of the late 20th century" but also is an account of the dramatic transformations that had occurred during his own life ("Kafka Franz", Funk?, 2000). This beautifully written masterpiece of Kafka's is clearly symbolic of his own life and nightmare-like life experiences he had with his father . "Suppose all that you have always valued in your life was shown to be an illusion. What if your precious beliefs, maxims, platitudes, and traditions were inverted and distorted beyond recognition? You suddenly realize that what is good is bad; what is beauty is foul; what is virtue, vice. What if all your points of reference were to shift: North becomes South; black becomes white; deviant becomes saint; saint becomes deviant. Suppose that this transformation - a metamorphosis of perception - were to come to you and you alone. Suddenly you awake, and in utter solitude you discover that your values have reversed along with you: you are a roach!" (http://www.vr.net/~herzogbr/kafka/). Yo... ...s. and Ed. Corngold, Stanley. New York: Norton, 1996. 61-74. Corngold, Stanley. "Preface." The Metamorphosis. Trans. and Ed. Corngold, Stanley. Sydney: Bantan, 1972. xi Kafka, Franz. "Explanatory Notes To The Text." The Metamorphosis. Trans. and Ed. Corngold, Stanley. Sydney: Bantan, 1972. 77. Kafka, Franz. "Documents." The Metamorphosis. Trans. and Ed. Corngold, Stanley. Sydney: Bantan, 1972. 103-112. Madden, William A. "A Myth of Mediation: Kafka's 'Metamorphosis'." THOUGHT XXVI.101 (Summer 1951): 246-66. Rpt. in "Kafka, Franz." Short Story Criticism. Ed. Thomas Votteler. Vol. 5. Detroit: Gale, 1996. 210-213. "Franz Kafka." Encyclopedia Of World Biogarphy. 2nd ed. 1998. "KAFKA, Franz." Funk and Wagnalls New Encyclopedia. CD-ROM . World Almanac Education Group. 2000. "Metamorphosis by Kafka." http://www.vr.net/~herzogbr/kafka/meta09.html

Law in the Modern Times

Dietrich v The Queen Argued that there Is Immunity from conviction unless such a person In provided with counsel at the public expense. Mason C. J. And Brenan J. â€Å"The applicant is entitled to succeed because his trial miscarried by virtue of the judge's failure to stay or adjourn the trial until arrangements were made for counsel to appear the public expenseÃ'›. He was deprived of his right to a fair trial. † â€Å"Indeed, where there is no legal representation, and save in the exceptional case of the skilled litigant, the adversary system, whether or not It remains in theory, in racist breaks down † – Lord Devil.There Is an argued analogy with the united States Constitution, however as It Is based on their Constitution It has no parallel In Australian law. Could create difficulties – egg. Accused could demand counsel of a particular degree, skill or experience. Lack of representation may mean that an accused is unable to receive, or not receive a f ar trial. Brenna J. Whilst dissenting, Brenna acknowledges: â€Å"The entitlement of a person charged with a serious offence to be represented by counsel at public expense would be an important safeguard of fairness in the administration of criminal justice.Argues that our common law is different to other common law countries that have a Bill of Rights. â€Å"In the present case, there is no constitutional or statutory provision which supports the applicant's case. † â€Å"Every right or title must be enforced or administered in some form. † Deane J. â€Å"The entitlement of an accused person to a fair trial according to law Is recognized as the central thesis of the administration of criminal justice. † and right' which subjects innocent men t increased dangers of conviction merely cause of their poverty. However, viewed in the context of the overall trial, impropriety or unfairness could not have infected the verdict in the sense that it could not have advers ely influenced the final verdict which the accused was convicted. † Dawson J. The Trial Judge addressing Jury â€Å"The fact is he unrepresented, and you should make whatever allowances you believe appropriate for that fact. † â€Å"Entitlement to appear by counsel is not the same thing as entitlement to have counsel at the public expense. † â€Å"If he is convicted, an appeal cannot succeed merely because he was at a equidistant in being unrepresented. â€Å"There cannot be a miscarriage of Justice merely because an accused in unrepresented when he has no entitlement to representation. † Dietrich relied on Article 14(3)(d) of International Covenant on Civil and Political Rights: â€Å"To have legal assistance assigned to him, and without payment by him in any such case if he does not have sufficient means to pay for it. † However Dawson J. Believes that the common law can hold a fair trial with an unrepresented accused. Robinson v The Queen Man ac cused and convicted of murder in JamaicaMinority Judges dissented – found that accused had no defense counsel and a denial of such a right was sufficient to impair the trial. The UN Human Rights Committee responded to the trial of Robinson by stating that â€Å"the absence of counsel constituted an unfair trial. † In the common law country of Canada, the Charter of Rights and Freedoms holds that in serious offences, counsel is essential for a fair trial. Deane J. â€Å"Central of our criminal law†¦ That no person shall be convicted of crime otherwise than after a fair trial according to law. † Gaudier J.A trial is not necessarily unfair because it is less than perfect, but it is unfair if it involves a risk of the accused being improperly convicted. † â€Å"What makes a trial without representation unfair is the possibility that representation might affect the outcome of the case. † Miscarriage of Justice. Mason C. J. â€Å"By reason of the la ck of representation of the accused, the resulting trial is not a fair one, any conviction of the accused must be quashed by an appellate court for the reason that there has been a miscarriage of Justice in that the accused as not been convicted without a fair trial.Where an accused has no representation, proceedings should be adjourned to enable accused to find counsel. Paragraph issue? If the trial proceeds without a defense counsel, and the accused is convicted, the conviction will almost certainly be quashed. The notion that a trial Judge may be able to give helping hand to accused is illusory and bound to cause problems in course of trial. No Judges prepared to fashion a constitutional right to state-funded counsel. Murphy J. Is McGinnis: â€Å"Putting aside an accused to trial in a serious case is barbarous.

Ford Pinto Case Essays

Ford Pinto Case Essays Ford Pinto Case Paper Ford Pinto Case Paper Varian Patella Philosophy 131 Michael F. Martin 03/08/2010 The Ford Pinto Case and Utilitarianism In this essay, I will talk about the ford Pinto case, and how the information was withheld from public in order to save company from huge losses and at the same time keep companys reputation Intact. I dont think the decision of the ford company to with hold the information about the safety-issue of the car for which they were already aware of; was the right thing to do. I agree. As a utilitarian the only thing In my mind should be to evaluate the issue solely by utility in providing happiness, neural welfare or pleasure as summed among all sentient beings. The basic ethical principle of this theory is of consequences, weighing them up to determine how every person involved in any event, issue, proposal, project and so forth, would be affected. The aim in doing so would be to decide on a morally right action, one that would result In the greatest overall positive consequences for everyone So every aspect must be examined to evaluate potential good and bad outcomes; If the goods outweigh the beads, then morally, the action can be deemed right. If there are more ad consequences predicted, then the opposite applies. A utilitarian should evaluate the situation based on long term as well as short term consequences. : Although the ford management knew the design flaws; still the design was approved which shows that they ignored the greatest overall utility benefit. The management had Just aimed to design a car which could be sold at competitive prices by keeping lowest costs regardless of the safety of the passengers. If the case is evaluated on the basis of long term consequences, the information about the issue regarding the safety was owning to come out sooner or later. That is directly going to affect companys reputation throughout the world as a car manufacturer. I believe that even for designing an economic car the safety standards should be carefully considered. Ford should design the car with complete accident-proof feature regardless of dollar spent on It. It Is ethically wrong that the company looks its benefits first and designs such a car and places value on life. It is the corporate social responsibility of the company to see the interest of the consumers first and then look for its own benefits. In addition, at the end the loss was incurred by the company by having to recall the defective cars. Therefore, social responsibility is also important for the long term survival of the company. The cost/benefit analysis In the ford pinto case puts value on the human life. Is that even possible? On what basis should the value of the person be counted? These was certainly a wrong assumptions made during the analysis. Human lives are invaluable because there is no limit to the capabilities and the potential abilities of a human being. In addition to that, the emotional losses to he family of the injured had to be accounted for as well. It also didnt include loss of earnings due to the injury to the family members. The act utilitarian approach requires that we determine what will maximize good consequences. The good consequences In our case would not only De a canapà ©s car out also a sates car. People would rather pay few dollars more if it is going to increase safety. The managers at Ford did not think that making safer cars would have resulted in more good consequences than making cheaper car. This shows that production of Ford Pinto car was unethical as any utilitarian would agree. Hence, the creation of the Pinto did not fit the ethical requirements of utilitarianism due to the fact that the overall costs in terms of long-term payouts and the negative reputation that the Pinto attached to the Ford brand name. Argument: In a situation such as this, one had to make a decision. Cost/benefit analysis seemed to be the most effective way to evaluate the case. The process was followed and although it is morally not the right thing to do, it had to be done for the benefits of the majority at a cost of minority. Defense: I think everyone has the right to say when it comes to safety of their own self. What wrong has minority done so that they have to face the consequences of others action? They certainly dont deserve it and majority doesnt have any right to make decision on others. As a solution in this case, right thing would have been to reveal the concerns regarding the car safety to the public and let them decide if they want to take any chances with safety issues. That is for the cars not already sold. The cars that were already sold, company could have recalled all the cars. Yes, it would have cost the company a lot but over a longer period of time the same case could turn into an advantage for them. As the people will start to believe that ford motor companys aim is to provide the best possible car and they wont at any cost compromise on that. The memo case will instill faith in public that company is ready to lose millions of dollars to provide a good secure vehicle which they can drive without having to worry about the safety. That in turn will blossom their business and that would over weigh the loss that they made during the memo case quite easily.

Being the Judge

Being the Judge Introduction Being a judge is never an easy task. You have to make sure that you don’t take sides during the hearing of the case. You also have to make sure you listen keenly to the case as presented before you. You should give both sides equal opportunities to argue out their case and bring aboard any witness that may be relevant.Advertising We will write a custom essay sample on Being the Judge specifically for you for only $16.05 $11/page Learn More Every person according to the constitution is entitled to a fair hearing in a court of law. The most important thing is to make sure you give fair judgement according to the law. It is important to always observe the rule of law and uphold the constitution at all times. Scenario one In this scenario we find that a supervisor by the name of Justin Ames has been making sexual advances towards an employee by the name Anita Mills. However, instead of seeking legal advice or reporting James Ames to the relev ant authorities, Anita Mills decides to consult a supervisor by the name Anna Flores. Anna Flores advices Anita Mills not to report the incident and is able to convince her that it will all go away with time. However, things get worse when Anita mills goes to be reviewed. She is accompanied by Anna Flores who acts as an observer during the review process. However, this does not make matters better as Justin Ames goes ahead and gives Anita Mills a negative rating. This annoys Anita Mills and she decides to take legal action. If I were a judge in a court of law, I would carefully look into the case with the seriousness it deserves. Sexual harassment is banned in the workplace by the laws of the country (Mello 2006).  In this case it is evident James Ames is victimizing Anita Mills because she refused to give into his advances. He also does this partly because Anita Mills did not take any action when he first made his advances. It is evident that Anita Mills has been under stress. Sh e even takes a day off to go see a therapist.  In this case the company would not win. There is substantial evidence that shows that James has been sexually harassing Anita Mills and further victimizing her by not giving her a fair review. Scenario two In this case, manager Pete Bartel is dismissed by human resource manager Frank Framer on grounds that he his performance has been wanting. Pete Bartel has not met his targets for some time. He attributes this to the ever rising cost of raw materials. Pete Bartel argues out that he should have been given a warning according to the company’s policy before being dismissed.Advertising Looking for essay on law? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, Frank argues that the company had put him on probation the first time he had failed to meet his targets.  Contracts are legally binding documents between an employer and employee. It is evident that Pete Bartel has not been performing as required. But before the company can dismiss him, they have to follow due process. In this case, Pete Bartel should have been given several warnings before being dismissed. This is clearly stated in the manager’s workbook one the policies of the company.  The company has breached the law and its own policies in this case. Pete Bartel would, therefore, win this case and be reinstated as the manager. The company should have followed due process before dismissing Pete Bartel. Reference Mello, J. A. (2006). Strategic human resource management. Mason, OH: South- Western Cengage Learning.

The main uses of Ultrasound in an imaging department and a vascular Essay

The main uses of Ultrasound in an imaging department and a vascular department - Essay Example o Sandhu (2007), ultrasonography can image soft tissues such as muscles, blood vessels and so on and can also monitor needle position while the interventional procedures. In anesthesia setting, ultrasound is the best choice due to the compactness of the instrumentation, easy transportability and lack of damage to tissues (Sandhu, 2007). In the imaging department, ultrasound is also useful for determining neuaxial blocks in people especially children. Ultrasound imaging for determining transthoarcic and transesopheageal echo-cardiography is utilized to diagnose cardiac anesthesia, trauma anesthesia and order cardiac function abnormalities that arise either during the perioperative period or intensive care settings (Sandhu, 2007). Forsbery et al. (2002) argued in its research paper that imaging modalities such as MRI and CT have well established 3D data displays and therefore are being used increasingly in the diagnostic decision rather than ultrasound. This is because the time available for acquirement and processing of 3D data is limited in ultrasound imaging. For example, in Doppler ultrasound, blood flow data is obtained using multiple firing methods. Accordingly, improvements in the computer processing technology and visualization methods, the clinical use of vascular 3D ultrasound has increased. The clinical uses of 3D ultrasound include evaluation of the flow in the carotid artery, kidney, placenta and others (Forsbery et al., 2002). The advantage of the 3D ultrasound is that the doctors can localize a functional abnormality that is relative to primary anatomy. Other advantage of 3D vascular imaging is that ease that is involved in the segmentation of data flow from the tissue echoes (Forsbery et al., 2002). Thus, as a result, ultrasound imaging in the imaging department has become successful as it provides â€Å"noninvasive, 2D as well as 3D images of soft tissues and blood flow without ionizing the radiation† (Forsbery et al. 2002). Ultrasound is also

Disparities related to ethinic and cultural groups rsalted to low Assignment

Disparities related to ethinic and cultural groups rsalted to low birth weight - Assignment Example The involved health complications include cerebral palsy, hyperactive complications and chronic lung disorders (Goepfert, 2012). A discussion on the related disparities exhibit health complications for the minority communities of the world. In America, the affected minority communities include the Hispanic, Black American and the Hispanic white. The arising complication of low infant weight poses a great threat to the world health and survival of the infants. In America, the complication poses danger to the existing minority population due to the challenge health care structure. The resultant effects of prolonged disparities include prolonged complications for maternal health among the existing racial groups and the ethnic populace (Whitehead & Vincenzo, 2012). The realization of the impact of the current situation is evidenced by increased death rates. Material genetic contagion is a key contributor to the preterm birth among the minority communities in the United States of America. Other major causes of the preterm birth include maternal age gap, prolonged smoking addiction and general substance abuse. Hypertension is also a major concern for the increased preterm birth complications in the minority communities. There are family centered services that are community founded to help families with this issue and this sees to it that the family is abetted in this transition for better outcomes for their